Who We Are

OPServation was built from firsthand experience scaling complex partner, marketplace, and GTM operations across enterprise environments.

We saw the same problem repeat across teams: workflows lived in too many systems, data definitions drifted, ownership became unclear, and execution depended on people manually holding everything together.

OPServation exists to create a governed operations layer across the systems that run revenue execution — helping teams gain visibility, align workflows, and scale with confidence.

Why OPServation Matters

  • Fragmented systems create execution risk
    Partner, marketplace, CRM, finance, and support workflows often depend on disconnected tools and informal handoffs.

  • Operations teams need governed visibility
    OPServation helps teams understand where work is happening, where it is drifting, and what needs attention.

  • Scale requires more than automation
    Growth requires shared definitions, clear ownership, workflow governance, and a trusted operating model across systems.

OPServation is currently engaging with design partners, operators, and ecosystem leaders who are ready to rethink how complex GTM execution is governed.

Tim Albrecht, AWS

“Lindsay played a critical role in helping CrowdStrike reach $1B through the AWS Marketplace—achieving this milestone with the same lean team that previously processed $300M annually. That success is a direct result of her focus on long-term scalability, operational excellence, and her ability to execute complex initiatives with precision.”

Mona Chada, Director of Category Management at AWS

“Lindsay is an AWS co-sell rockstar! She optimized CrowdStrike's AWS marketplace business with channel partners and has a depth of expertise in how to work with AWS deal opportunity systems like ACE.”

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